MUFTI's main USP lies in its innovation and originality.

This philosophy is best reflected in the Progressive tag-lines associated with the Brands. From Mufti (Anything else is a uniform) to Mufti –Alternative Clothing, the Brand has evolved and adjusted to the changing socio-economic demographic scenario in India

Mufti has always believed in innovative advertising along with creating innovative design. The current campaign, in line with today, reflects a global Indian who is confident, self-assured and willing to experiment and step away from the herd mentality